{
  "forecast_start_policy": "exclude_latest_uploaded_date_as_incomplete",
  "forecast_end_date": "2026-12-31",
  "location": {
    "mall": "City Creek Center",
    "city": "Salt Lake City, Utah",
    "store_context": "Peruvian alpaca boutique / Llama Butterfly style assortment near Allen Edmonds and Deseret First Credit Union, East Block Level 2",
    "annual_mall_visits_anchor": 12000000,
    "corridor_share_of_mall_visits": 0.0825,
    "closed_weekdays": [0],
    "assumed_closed_dates": ["2026-11-26", "2026-12-25"]
  },
  "traffic_weights": {
    "day_of_week": {
      "0": 0.0,
      "1": 0.82,
      "2": 0.88,
      "3": 0.93,
      "4": 1.0,
      "5": 1.28,
      "6": 1.48
    },
    "monthly": {
      "1": 0.86,
      "2": 0.78,
      "3": 0.88,
      "4": 0.96,
      "5": 1.02,
      "6": 0.96,
      "7": 1.02,
      "8": 0.98,
      "9": 0.92,
      "10": 1.02,
      "11": 1.25,
      "12": 1.62
    },
    "event_multipliers": {
      "spring_break": 1.08,
      "easter_week": 1.08,
      "mothers_day_window": 1.14,
      "memorial_day_window": 1.10,
      "independence_day_window": 1.08,
      "back_to_school": 1.10,
      "fall_fashion": 1.18,
      "halloween_window": 1.06,
      "thanksgiving_week": 1.40,
      "black_friday_weekend": 2.05,
      "cyber_monday": 1.38,
      "holiday_gifting": 1.72,
      "christmas_week": 1.50,
      "post_christmas": 1.22,
      "new_years_eve": 1.12
    }
  },
  "boutique_weights": {
    "cold_weather_apparel_multiplier_by_month": {
      "1": 1.20,
      "2": 1.14,
      "3": 1.02,
      "4": 0.92,
      "5": 0.78,
      "6": 0.70,
      "7": 0.68,
      "8": 0.76,
      "9": 0.92,
      "10": 1.12,
      "11": 1.40,
      "12": 1.58
    },
    "giftability_multiplier_by_month": {
      "1": 0.88,
      "2": 1.05,
      "3": 0.90,
      "4": 0.92,
      "5": 1.12,
      "6": 0.92,
      "7": 0.95,
      "8": 0.95,
      "9": 0.98,
      "10": 1.05,
      "11": 1.40,
      "12": 1.85
    },
    "holiday_gift_boost": 1.22,
    "alpaca_fall_fashion_boost": 1.12,
    "tourist_souvenir_boost_summer": 1.08
  },
  "model_weights": {
    "huber_ridge": 0.25,
    "random_forest": 0.25,
    "gradient_boosted_trees": 0.25,
    "sarimax_xreg_ridge": 0.25
  },
  "calibration": {
    "minimum_sales_open_day": 0,
    "maximum_daily_sales_cap_multiplier_over_training_p95": 4.5,
    "december_cap_multiplier_over_training_p95": 7.0,
    "blend_to_traffic_conversion_weight": 0.28
  },
  "source_notes": [
    "City Creek annual mall visits anchor: public property-level estimate of 12,000,000 annual visitors. Replace with actual traffic export when available.",
    "Sundays are treated as closed by default. Adjust assumed_closed_dates for special hours.",
    "Holiday/event weights are editable and are designed for a Peruvian alpaca apparel and gift boutique."
  ]
}